2021 Grammys Archives

Last night's Grammy Awards were pretty good! They had a nice mix of performances, quips and mostly got the actual awards part right -- with a few exceptions, of course. However, that didn't mean that people tuned in. According to early ratings reports from Nielsen, the actual telecast on CBS was the lowest-rated Grammys in history. The show pulled in an average of 7.88 million viewers with a 1.9 rating in the adults 18-49 demographic (which is the key figure for advertisers). Believe it or not, that's less than half of the audience who tuned in for the 2020 edition that took place last January. The final numbers for that event were 18.69 million and a 5.4 rating. The 2021 figure also includes people who lived livestreamed the event. Expect this year's numbers to trend up slightly at the final tally, but not by much. To put it in perspective, last week's much-ballyhooed Oprah Winfrey interview of Meghan Markle and Prince Harry landed 17.8 million viewers for CBS. But a better barometer for the Grammys is probably the Golden Globes, which took place a few weeks ago. The NBC-televised broadcast had 6.9 million viewers tune in and a 1.5 in that key 18-49 demo, which was an even more significant dropoff than the Grammys had. The final Grammys ratings will be tallied on Tuesday, but things aren't expected to get much better.

2021 Grammys

Grammys Ratings See Steep Decline; Final Tally Could See Record Low

BTS Light Up Grammy Stage During Remote ‘Dynamite’ Performance

Brittany Howard, Chris Martin Team for ‘You’ll Never Walk Alone’

Brandi Carlile Salutes John Prine With Heartwarming Performance of ‘I Remember Everything’

Taylor Swift Plays Songs From folklore and evermore at Grammys

Black Pumas Share Thrilling Performance of ‘Colors’ at Grammys

HAIM Shine on Grammy Stage With Performance of ‘The Steps’

Watch Billie Eilish and Finneas Perform ‘Everything I Wanted’ at the Grammys

Fiona Apple Takes Home Best Alternative Music Album Grammy for Fetch the Bolt Cutters

Grammys 2021: List of Winners

The Weeknd Says He’s Done With the Grammys

Ingrid Andress on Her Grammy Nominations, Her Love of Megan Thee Stallion and Being a Digital Therapist to Her Fans

Taylor Swift, Chris Martin, Haim and Billie Eilish Set to Perform at 2021 Grammy Awards

Grammy Awards Postponed to March

Grammys 2021: Beyonce, Dua Lipa, Roddy Ricch, Taylor Swift Lead Nominee List

Trevor Noah to Host the 2021 Grammys

IMPACT

Angel White on Finding Sustainability for His Mental Health

Jewel’s Metaverse of Healing

Travie McCoy on His ‘Poignant’ Meet-and-Greet Moment, Being a Role Model for Fans

Voxtrot’s Ramesh Srivastava on Visibility as a Gay Musician

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