M.I.A.'s Wild 'Come Walk With Me' Lyric Video Raises the Whole Silly Medium

HIndu-style imagery abounds in hallucinatory animated clip

Marc Hogan WRITTEN BY
Marc Hogan

The lyric video isn't exactly an ideal art form. The clips have become a common promotional tactic in recent years, but that's gone hand to hand with the shift from downloading to streaming. Rather than give some blog a free mp3 and lose a potential sale, big-name acts have learned they can potentially get the same track covered at least four times if there's first a "preview," then a full-song stream, then a "lyric video," then an old-fashioned "official video." That lyric videos exist is at all is a master stroke of marketing.

But master strokes of marketing have the potential to go on to produce mini-masterpieces of artistry, as any student of pop (or art, or pop art ... or ARTPOP? Eh, the verdict's still out) will know. M.I.A. has at least given it a shot in her newly released lyric video for recently surfaced "Come Walk With Me," the agit-pop provocateur's deeply catchy embrace of traditionally unprovocative, square, "best friends" "to the end" stuff. "You ain't gotta throw your hands in the air / 'Cause tonight we ain't acting like we don't care," she coos, obliterating the past few years of dance-pop hedonism in a thrillingly bonkers dance-pop song. The video spells those lyrics out, karaoke-style, but in a rarity for the format, it also features plenty of (animated) visuals as untamed as the song: Hindu-style deities, a man-eating lion, a guy getting smashed by a foot. You know, your predictable M.I.A. unpredictability.

All of which leaves us with little idea what to expect from upcoming album Matangi, due out November 5. M.I.A. has shared a whole host of songs in the past year. Among them: "Unbreak My Mixtape," "Only 1 U," "Bring the Noize, "Doobie, and "AtTENTion." Sigh — for better or worse, she will probably also release more lyric videos.

00:00 00:00 No Song Selected More info
00:00 00:00
placeholder
Now Playing
  • 1 Miley Cyrus — Baby, I'm Gonna Leave You - Led Zeppelin (Cover) " 05:44
  • 2 Chris Brown & Trey Songz — Tuesday (Remix) " 04:26
  • 3 Buzzcocks — "It's Not You" " 02:46
  • 4 The Drums — Magic Mountain " 04:05
  • 5 Jessie Ware — Kind Of...Sometimes...Maybe " 03:46
  • 6 Flying Lotus — Coronus, the Terminator " 02:40
  • 7 JEFF The Brotherhood — Gouge Away " 02:52

SPIN is a member of SPIN Music Group, a division of BUZZMEDIA