Update 2: Rolling Stone is now reporting that while there is another “proper” Frank Ocean album coming this weekend, it’s not called Boys Don’t Cry — apparently Frank ditched that name in favor of a different title.
Update: It looks as though Boys Don’t Cry is a separate project from Endless. Rolling Stone reports that Boys Don’t Cry, the proper successor to 2012’s channel ORANGE, is still coming, and it will supposedly be out this weekend and available through Apple Music.
The wait is over: Frank Ocean’s new album is finally here. Long believed to be called Boys Don’t Cry, the crooner’s latest work is a “visual album” titled Endless, and it’s currently available for viewing/listening through Apple Music.
Clocking in at 45 minutes, the video is soundtracked by new music and features people working in the same open warehouse space that was first seen in the live stream that launched on Frank’s website earlier this month.
Obviously, this is exciting news: Not just because what we’ve heard of the record sounds gorgeous, but also because fans have been waiting for fresh material from Frank for years. The singer’s breakthrough effort, channel ORANGE, dropped way back in 2012. That record was crowned SPIN‘s Album of the Year, and was later named one of the 300 Best Albums of the Past 30 Years, along with Frank’s 2011 mixtape, nostalgia, ULTRA.
In the time since channel ORANGE came out, there’s been plenty of speculation about what Frank would do next; the anticipation hit a fever pitch this summer, when it was reported that his second studio album would come out on August 5. The 28-year-old missed that deadline, leaving some to wonder if the ORANGE successor even existed.
But that’s all behind us now. We have new songs from Frank Ocean, so all is well. Watch (and listen) to Endless here, and expect more soon: Pitchfork reports that an Apple Music rep told them to “keep an eye out this weekend for more from Frank.”