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Watch Lana Del Rey’s Bewitching, Surreal ‘Shades of Cool’ Video

'Ultraviolence' is out now

picture-18276-1372868632By: Chris Martins // June 17, 2014

Lana Del Rey’s spectral “Shades of Cool” now has a video to go with. Seen above, the Jake Nava-directed clip follows the movements of a ruggedly handsome older man — through the streets of Los Angeles at night, and eventually  very ’70s-styled abode. Initially, our Ultraviolence heroine appears as a hologram or an, ahem, shade that seemingly lives in the fellow’s head, but the lines between fantasy and reality mesh further as the nearly six-minute track haunts ever onward. Ultraviolence is out now — revisit the title track, “Brooklyn Baby,” and “West Coast.” Also, catch LDR on an upcoming Brian Wilson album.