Watch the Weeknd’s Career-Spanning Anime Video For ‘Snowchild’
Latest clip promoting 'After Hours' LP follows pop star's trajectory
If you forgot about The Weeknd’s come-up, consider his latest video a reminder.
The Canadian R&B-pop superstar dropped the visual for After Hours cut “Snowchild” Wednesday, complete with anime-styled imagery charting the singer’s career trajectory.
The clip — created by D’ART Shtajio studio, the first Black-owned animation studio in Japan — takes viewers through Abel Tesfaye’s journey: walking through his city’s snowy streets, looking out the window of a house filled with balloons and being decked out in his now-iconic After Hours suit.
While this isn’t the Weeknd’s first venture into animation — his appearances on Robot Chicken and American Dad remain close to our hearts — the clip hammers in the immensity of his 2020 LP: Single “Blinding Lights” spent four weeks at No. 1 on Billboard’s Hot 100.
Check out the “Snowchild” video below: