Kendall Jenner, a Kardashian most famously known for being in a bad Pepsi commercial, is having a rough go of things this week. Madonna’s response: A vintage photo of herself wearing blood red and holding a can of Coca-Cola.
Just prior to her Coke Instagram, Madonna posted a video clip of Pepsi’s “solve police brutality with soda” ad. “When you wake up and realize that Shit just really doesn’t make sense!” she wrote in the caption. “Side Note: My Pepsi commercial was pulled 30 years ago because I was kissing a black saint!”
In 1989, Madonna premiered her single “Like a Prayer” during the Grammys in a two-minute Pepsi commercial, ancestor of the modern Target-sponsored Carly Rae Jepsen and Lil Yachty single. Pepsi also agreed to sponsor Madonna’s upcoming world tour. But when the official “Like a Prayer” video was released, the Vatican objected to its use of Catholic imagery and called for a boycott of Pepsi. The ensuing backlash prompted the soda maker to cancel Madonna’s contract and pull her ad.