Watch Kanye West's Dystopian 'Lost in the World' Video

Alas, Bon Iver is nowhere to be seen

Lost in the...Clouds
Lost in the...Clouds
Devon Maloney WRITTEN BY
Devon Maloney

18 months after the release of his Grammy-winning My Beautiful Dark Twisted Fantasy (our favorite of 2010), Kanye West and his artistic team have graced us with visuals for his Bon Iver-sampling "Lost in the World." In line with his recent dealings in high fashion, the clip was directed by London-based fashion filmmaker Ruth Hogben, who takes the song's existential lovesickness to a seriously dystopian place.

A Kanye video with a fashion director obviously calls for fashionably unclothed women writhing on various surfaces, but its mirror and cloud imagery places the nearly-naked dancers and Yeezy alike in a hazy, vaguely urban unreality that aptly addresses the panicky confusion and gripping loneliness the song, which is built, in part, on a sample from Bon Iver's "Woods". (Sadly, however, Bon Iver's Justin Vernon is totally absent from the clip.) Thankfully, though it utilizes strobe effects, "Lost" is nowhere near as potentially seizure-inducing as that "Niggas in Paris" clip. Watch below, and try not to think about Kim Kardashian for a second.


00:00 00:00 No Song Selected More info
00:00 00:00
Now Playing
  • 1 Tiësto & KSHMR — Secrets " 04:28
  • 2 Mercies — Every Echo " 00:00
  • 3 Jimmy Whispers — Heart Don't Know " 02:32
  • 4 GRiZ — For The Love " 04:41
  • 5 King Gizzard & the Lizard Wizard — God Is in the Rhythm " 03:46
  • 6 FlatbushZOMBiES — Did U Ever Think feat. Joey BadA$$ & Issa Gold " 05:02
  • 7 Zuli — Better All the Time " 03:31

SPIN is a member of SPIN Music Group, a division of BUZZMEDIA