New Video: Beck's Minimalist Experiment

beck.jpg
Beck
WRITTEN BY
Larry Fitzmaurice

There's not much to the video for Beck's new single, "Replica," from 2008's Modern Guilt: The one-named wonder shows his face for just a few seconds, and the flashing black-and-white images that follow don't form much of a narrative. However, the cold visuals do create an unsettling mood that's only amplified by the song's skittering beats and haunting strings and vocals.

"Make a perfect replica of your life / Cut the paper with exacto knife," Beck spits in the verse, before dropping into a ghostly croon during the chorus: "It's so unreal / It's all I need / This replica."

Call the video unambitious, call it visually and creatively inferior to his other videos. Just don't call it dispassionate. The music-visual pairing is seamless and impactful.

Check it out below. Then leave your thoughts in the comments section.

Watch: Beck, "Replica"

More Beck on SPIN.com:
>> Review: Modern Guilt (DGC)
>> Reverberation: The Beck Sessions
>> Album Stream: Beck Covers Dylan, YYYs Cover Ramones
>> Beck and Sonic Youth Cover Each Others' Songs

00:00 00:00 No Song Selected More info
00:00 00:00
placeholder
Now Playing
  • 1 J Dilla — Give Em What They Want " 02:45
  • 2 Low Leaf — Set Me Free " 02:13
  • 3 Doe Paoro — Nobody " 03:05
  • 4 Chromeo with Ezra Koenig — Ezra's Interlude " 01:55
  • 5 The Julie Ruin — Brightside " 03:04
  • 6 Mirel Wagner — What Love Looks Like " 03:07
  • 7 Amen Dunes — I Can't Dig It " 04:53

SPIN is a member of SPIN Music Group, a division of BUZZMEDIA