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James Van Der Beek Plays Diplo in Mad Decent Block Party Ad

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Sometimes it feels like James Van Der Beek will spend the rest of his life trying to slough off maudlin Dawson Leery, a.k.a. the role that made his career (playing a sociopathic college student in The Rules of Attraction; the hilarious DILF khakis, etc). Fortunately, he’s really good at the jokes. This week he’s starring in a strange but entertaining “Day in the Life of Diplo” ad for the upcoming Mad Decent Block Party. Playing Diplo, Van Der Beek struts around and makes a case for why he’s just your average guy: waking up to music from a live harp, paying a guy to run his social media, fighting sword-wielding “haters,” and riding off on a white pony. Watch it below.

Performers at the Mad Decent Block Party include Kesha, Diplo, Tiësto, D.R.A.M., AlunaGeorge, Baauer, and plenty more. Find the full lineup and tour dates below.

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Mad Decent Block Party tour dates:

July 30 – Fort Lauderdale, FL @ Revolution Live
August 6 – Brooklyn, NY @ MCU Park
August 7 – Brooklyn, NY @ MCU Park
August 13 – Philadelphia, PA @ Festival Pier at Penn’s Landing
August 19 – Toronto, Ontario @ Fort York Garrison Commons
August 20 – Detroit, MI @ Russell Industrial Center
August 21 – Chicago, IL @ FirstMerit Bank Pavilion at Northerly Island
August 26 – Dallas, TX @ Club Zouk Outside Lot
September 3 – Denver, CO @ Red Rocks Amphitheatre
September 4 – Kansas City, MO @ KC Live! At the Power & Light District
September 9 – Eugene, OR @ Cuthbert Amphitheater
September 10 – Berkley, CA @ Greek Theatre–UC Berkely
September 16 – Phoenix, AZ @ Rawhide
September 17 – Phoenix, AZ @ Rawhide
October 1 – Los Angeles, CA @ L.A. Center Studios