Jack White Unveils Video for ‘What’s the Trick’

It’s a high-energy homage to Nashville
LONDON, ENGLAND - SEPTEMBER 25: Jack White performs from a balcony on Marshall Street to crowds of people following his in store performance and opening of Third Man Records Store on September 25, 2021 in London, England. (Photo by Jo Hale/Getty Images)

Jack White‘s first of two albums in 2022, Fear of the Dawn, has recently taken the charts by storm. It landed in the top slot on a number of Billboard charts. Today, White shared his video for “What’s the Trick.”

The clip features White and his band rocking out in a sparsely lit studio while following the lives of several characters as they each enjoy distinct nights out. Some of the actors are well-known Nashville musicians including Regina McCrary (of the McCrary Sisters), singer-songwriter Adia Victoria, and singer-songwriter Lola Kirke. Currently, the music video is only available on White’s Facebook page, which you can see here.

White’s second album, Entering Heaven Alive, is out on July 22.

White is headlining his first shows in four years with a Live Nation-produced tour through North America, Europe, and the United Kingdom. The Supply Chain Issues Tour also features an impressive range of supporting artists including Men I Trust, Natalie Bergman, The Afghan Whigs, The Kills, Chicano Batman, Mdou Moctar, and Ezra Furman.

Jack White The Supply Chain Issues Tour

April 19 – Washington, DC – The Anthem **
April 21 – Brooklyn, NY – Barclays Center ##
April 23 – Portsmouth, VA – Atlantic Union Bank Pavilion ^^
April 24 – North Charleston, SC – High Water Festival *
April 26 – Atlanta, GA – Tabernacle ^^
April 27 – Atlanta, GA – Tabernacle §§
April 28 – Atlanta, GA – Tabernacle ##
April 30 – Nashville, TN – Ascend Amphitheater ##
May 01 – Nashville, TN – Ascend Amphitheater §§
May 23 – Irving, TX – The Pavilion at Toyota Music Factory ***
May 24 – Tulsa, OK – BOK Center ***
May 25 – Austin, TX – Moody Center †††
May 27 – El Paso, TX – El Paso County Coliseum †††
May 28 – Phoenix, AZ – Arizona Federal Theatre †††
May 29 – Las Vegas, NV – The Chelsea at The Cosmopolitan †††
May 31 – Los Angeles, CA – YouTube Theater ^^^
June 01 – Los Angeles, CA – YouTube Theater §§§
June 03 – Reno, NV – Reno Events Center ^^^
June 04 – Mountain View, CA – Shoreline Amphitheatre ###
June 06 – Portland, OR – Moda Center ****
June 07 – Vancouver, BC – Pacific Coliseum ****
June 08 – Seattle, WA – Climate Pledge Arena ****
June 10 – Salt Lake City, UT – USANA Amphitheatre ††††
June 11 – Broomfield, CO – 1STBANK Center ††††
June 27 – London, UK – Eventim Apollo @
June 28 – London, UK – Eventim Apollo +
June 30 – Cologne, Germany – Palladium @
July 01 – Amsterdam, Netherlands – AFAS Live +
July 02 – Leipzig, Germany – Haus Auensee <
July 04 – Berlin, Germany – Verti Music Hall <
July 07 – Lyon, France – Le Radiant @@
July 08 – Barcelona, Spain – Cruïlla Festival*
July 10 – Madrid, Spain – Mad Cool Festival *
July 12 – Carcassonne, France – Festival de Carcassonne @@
July 14 – Zurich, Switzerland – Samsung Hall ++
July 15 – Frankfurt, Germany – Jahrhunderthalle ++
July 16 – Brussels, Belgium – Forest National << July 18 – Paris, France – L’Olympia >>
July 19 – Paris, France – L’Olympia >>
July 20 – Paris, France – L’Olympia >>
August 13 – Minneapolis, MN – Armory ^^
August 16 – Milwaukee, WI – UWM Panther Arena ^^^^
August 17 – Indianapolis, IN – TCU Amphitheater at White River State Park ^^^^
August 19 – Toronto, ON – Budweiser Stage #
August 21 – Lewiston, NY – Artpark ††
August 23 – Portland, ME – Cross Insurance Arena §§§§
August 24 – Baltimore, MD – Pier Six Pavilion §§§§
August 25 – Charlotte, NC – Charlotte Metro Credit Union Amphitheatre §§§§
August 27 – Huntsville, AL – Orion Amphitheater ####
August 28 – St. Louis, MO – Saint Louis Music Park ####
August 29 – Kansas City, MO – Starlight Theatre ####

* Festival Performance

w/SPECIAL GUESTS (NORTH AMERICA)
** Men I Trust (April 19)
^^ Starcrawler (April 23, 26, August 13)
§§ JD McPherson (April 27, May 1)
## Be Your Own Pet (April 21, 28, 30)
*** Briston Maroney (May 23-24)
††† Chicano Batman (May 25, 27-29)
^^^ Natalie Bergman (May 31, June 3)
§§§ The Afghan Whigs (June 1)
### The Kills (June 4)
**** The Backseat Lovers (June 6-8)
†††† Delvon Lamarr Organ Trio (June 10-11)
^^^^ Ezra Furman (August 16-17)
# July Talk (August 19)
†† Cherry Glazerr (August 21)
§§§§ Cautious Clay (August 23-25)
#### Glove (August 27-29)

w/SPECIAL GUESTS (EUROPE/UK)
@ Chubby & The Gang (June 27, 30)
+ Yard Act (June 28, July 1)
< SONS (July 2, 4)
@@ Ko Ko Mo (July 7, 12)
++ Larkin Poe (July 14-15)
<< Equal Idiots (July 16) >> Mdou Moctar (July 18, 19, 20)

###

IMPACT

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