Spotify to Add New Visual Elements to Podcasts, Video, & More with New Spotlight Multimedia Format

PARIS, FRANCE - JANUARY 06: In this photo illustration, the logo of the Swedish music streaming service Spotify is displayed on the screen of an iPhone on January 06, 2017 in Paris, France. Spotify announced, via a tweet published Thursday, that it now has 70 million paid subscribers. As a comparison, in September, Apple Music claimed 30 million subscribers and Deezer had fewer than 10 million subscribers. Spotify, the world's largest streaming music company, is expected to be listed on the Wall Street stock market in the first quarter of 2018. (Photo by Chesnot/Getty Images)

Spotify has announced plans to introduce a new multimedia format called Spotlight to their application. Already partnered with eight companies like BuzzFeed News, Cheddar, Lenny Letter, Gimlet Media, Genius, Refinery29, and more, the company hopes to build on their existing experience by adding new visual elements for podcasts, audiobooks, news, and other digital content on the platform.

“It feels like a generation ago that MTV News delivered the latest to a whole generation of music fans, but it’s not hard to imagine BuzzFeed News and Spotify doing the same in 2018,” said Ben Smith, editor-in-chief of BuzzFeed News, in a statement. “We’re incredibly excited to bring together our award-winning audio team, world-class journalism, and Spotify’s massive, dynamic platform to get listeners up to speed every morning. I can’t wait to see this project get off the ground next week and grow along with the future of news.”

Spotify has been playing around with many of these features for some time now, but the partnership specifically represents the company’s willingness to partner with media brands in bringing their content to the platform directly. In 2015, the company introduced the option to host videos and podcasts on Spotify, and lyric startup Genius has been embedding lyrics and artist facts natively in the Spotify interface for over two years now. Now with over 70 million users, Spotify is still the largest music streaming service in the world, followed by Apple Music at around 30 million subscribers.

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