Watch Run the Jewels Talk Album Release Strategy on Portlandia
Run the Jewels’ album release strategy has mainly involved surprise early drops—remember Christmas Eve, when they gave us RTJ3 ahead of schedule? But the duo did consider some alternatives, as they showed with Fred Armisen and Carrie Brownstein on a new Portlandia sketch. In the three-minute clip, Armisen and Brownstein suggest a number of increasingly bizarre ways to drop their new album, including faking El-P’s death, dropping a child into a well a la Baby Jessica, and pooping a USB. Watch below.