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Frank Ocean’s Elegant (and NSFW) ‘Nikes’ Is a First Look at His Next New Album

Update: Frank Ocean has announced the locations of four pop-up shops, where fans can presumably purchase the magazine associated with his forthcoming album. The pop-ups are located in New York City, Los Angeles, Chicago, and London. See additional details on the poster below, via Ocean’s site

Frank Ocean's Elegant (and NSFW) 'Nikes' Is a First Look at His Next New Album

After an unconventional rollout that resulted in this week’s visual album Endless, Frank Ocean is back with “Nikes,” a separate new song and video. One of the first lines of “Nikes” is “I got two versions. I got twooo versions,” a phrase that appeared on Ocean’s Tumblr more than a year ago and was widely believed to refer to his upcoming album.

The accompanying video features dozens of dancers and models in a dizzying series of scenes, including a lyrical and visual tribute to A$AP Yams, Pimp C, and Trayvon Martin, some potentially NSFW nudity, and an elaborate tableau of sleeping partygoers. Rappers Trina and A$AP Rocky (who’s holding a portrait of Yams) both make cameos. Ocean himself seems to appear in two versions, one wearing a black t-shirt and the other an angelic white jumpsuit and glittery face paint.

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Another, “proper” Frank Ocean album, reportedly no longer called Boys Don’t Cry, is expected this weekend. See “Nikes” below, via Apple Music.

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