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PC Music Announces ‘Partnership’ With Columbia Records With Danny L Harle EP

"A NEW, PERFECT BREED OF MAJOR LABEL. A NEW, HIGHLY ADVANCED POP WEAPON."

>Update: Danny L Harle has released a mini-mix of Broken Flowers. Stream it below,

British net-label/collective of art-pop pseudo-pranksters PC Music have taken to their Facebook today to announce a big change to the business end of their operations. According to an all-caps post on the page, they’ve entered a “partnership” with the major label, who they refer to as “a truly ancient industry legend.” They promise that the collaboration will spawn “a new perfect breed of major label” and “a new, highly advanced pop weapon.”

‘The time has come,” they write, “to start unleashing large scale content of all shapes and sizes.”

Awkward language and excitable brand-speak included, there’s still an are-they-joking element to the post, but they’ve announced that “old friend” Danny L Harle is their first official signing and that he’ll release his Broken Flowers EP on November 20. On Harle’s website there’s a link to listen to a new single called “Forever,” but it doesn’t appear to be available stream in the United States at this moment. No word yet on what this means for endless series of mixes and one-offs they’ve been casually uploading to their website, but they do promise that they’ll “continue to enforce a fast paced production line of laplanders and lifestyles, sups and secret mixes, wannabes, warlords and western beats.”

Representatives for PC Music and Columbia records have yet to respond to SPIN’s requests for comment about the deal. Read PC Music’s full post below.

A NEW, PERFECT BREED OF MAJOR LABEL. A NEW, HIGHLY ADVANCED POP WEAPON.WE’RE VERY EXCITED TO ANNOUNCE OUR PARTNERSHIP…

Posted by PC Music on Wednesday, 21 October 2015