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Kanye West Announces He’s Running for President in 2020

LOS ANGELES, CA - AUGUST 30: Singer Kayne West (L) and TV personality Kim Kardashian attend the 2015 MTV Video Music Awards at Microsoft Theater on August 30, 2015 in Los Angeles, California. (Photo by Larry Busacca/Getty Images)

Update: Video of Kanye West’s lengthy speech has surfaced (via Vulture). SPIN will update this post with official video when and if it become available. 

BEAUTY. TRUTH. VISION. North. Those words, an image of his daughter, and a montage of clips from Kanye West’s music videos flashed across the screen to introduce Taylor Swift giving him the 2015 Video Vanguard Award at the MTV Video Music Awards. With a knowing smile on her face, Swift recalled the first time she and West exchanged, uh, words at the VMAs all the way back in 2009. She admitted College Dropout was the first album she bought on iTunes with her brother when she was 12 years old. Echoing his interview with Hot 97’s E-Bro earlier this summer, he addressed how it feels to have a stadium of people boo him or meet strangers in a grocery store who tell him he’s “not that bad.”

Then he went on what may be his most long-winded speech/rant/Hamlet soliloquy to date, admitting, “Some people might be thinking, ‘Did he smoke something before he came out here? Yes, I rolled up a little something.'” West called out the orgy of brand mentions and hashtags and social media #influencers that choked red carpet speeches: “Brands are not going to rule our kids!” And then he announced he was running for president in 2020, so… Mic. Drop. (On that note, check out a full transcript of his acceptance speech below via Billboard.)

Transcript of Kanye West’s acceptance of the MTV VMAs Video Vanguard Award:
“Listen to the kids. Jeremy, I gotta put it down for a second. Jeremy Scott designed it. First of all, thank you Taylor for being so gracious and giving me this award this evening, thank you. And I often think back to the first day that I met you also. You know, I think about when I’m in the grocery store with my daughter and I have a really great conversation about fresh juice, you know? And at the end they say, ‘Oh, you’re not that bad after all.’ And like, I think about it sometimes. It crosses my mind a little bit like when I go to a baseball game and 60,000 people boo me. It crosses my mind a little bit. And I think if I had to do it all again, what would I have done? Would I have worn a leather shirt? Would I have drank a half a bottle of Hennessy and given it to the rest of the audience? If I had a daughter at that time, would I have went onstage and grabbed the mic from someone else’s? You know, this arena, tomorrow, it’s going to be a completely different setup, some concert or something like that. This stage will be gone. After that night, the stage is gone but the effect that it had on people remained. The problem was, the contradiction is, I do fight for artists. But in that fight, I somehow was disrespectful to artists. I didn’t know how to say the right thing, the perfect thing. I just, I sat at the Grammys and saw Justin Timberlake and Cee Lo lose. Gnarls Barkley and the ‘Sexyback’ album… Justin, I ain’t trying to put you on blast but I saw that man in tears bro. And I was thinking like, he deserved to win Album of the Year. And the small box that we are as entertainers of the evening, how could you explain that? Sometimes I feel like, you know, all this shit they run about beef and all that, sometimes I feel like I died for the artist’s opinion, for an artist to have an opinion after they were successful. I’m not a politician bro! And look at that. You know how many times MTV ran that footage again because it got them more ratings? You know how many times they announced Taylor was presenting the award because it got more ratings? Listen to the kids bro! I still don’t understand award shows. I don’t understand how they get five people who work their entire life, one sold records, sold concert tickets, to come, stand on a carpet and for the first tie in their life, be judged on a chopping block and had the opportunity to be considered a loser. I don’t understand it bro! I don’t understand what the biggest album or the biggest video… I’m conflicted bro. I just wanted people to like me more. But f—k that bro! 2015. I will die for the art, for what I believe in, and the art ain’t always polite. Y’all might be thinking fright now, did he smoke something before he came out here? The answer is yes, I rolled up a little something. I’m not dead y’all. I don’t know what’s going to happen tonight, I don’t know what’s going ot happen tomorrow bro, but all I can say to my artists, my fellow artists, just worry about how you feel at the time. Just worry about how you feel, and don’t never… I’m confident. I believe in myself. We the snake people, bro. This is a new mentality. We not gonna control our kids with brands. We not going to teach hate to our kids. We’re going to teach our kids that they can be something, that they can believe in themselves. If my grandfather was here right now, he would not let me back down. I don’t know what I finna lose after this. It don’t matter though, because it’ snot about me. It’s about ides, bro, new ideas, people with ideas, people who believe in truth. And yes, as you probably could have guessed by this moment, I have decided in 2020, to run for president.”