On average, companies spent $4 million dollars for 30 seconds of ad time during this past Sunday’s Super Bowl. Meanwhile, Beyoncé’s halftime show was like a free 15-minute commercial for the singer: While Mrs. Carter didn’t get paid for her lights-out performance, she’s definitely reaping the benefits of performing in front of music’s largest audience. As per Super Bowl tradition, halftime performers usually see their sales jump following the game, and Beyoncé has so far seen her digital album sales climb 230 percent following Sunday’s big game.
According to the Hollywood Reporter, Destiny’s Child enjoyed an even bigger sales surge as digital album downloads of that (briefly reunited) trio’s catalog jumped 600 percent over the previous week. Leading the charge was the group’s new greatest hits comp Love Songs, which features the (unperformed) new track “Nuclear.” “Halo,” Bey’s halftime closer, has been the biggest beneficiary of the sales boost, and inexplicably, “Say My Name” is currently the best-selling post-Super Bowl Destiny’s Child track, even though the trio didn’t actually perform that song in New Orleans. Beyoncé wisely also used her Super Bowl afterglow to announce her Mrs. Carter Show World Tour, so her halftime performance should also help sell an additional tens of thousands of concert tickets.