• Generation Yauch

    Generation Yauch

    It's apt to commemorate the life and work of Adam Yauch under the auspices of SPIN. The Beastie Boys, after all, were the first rap act to grace the cover of SPIN Magazine in the 1980s. It was a controversial milestone. SPIN set the tempo for a new American generation, and was one of the first mainstream publications to give respectful ink to hip-hop acts like Run-D.M.C. But it was the white rappers, the Beasties, who became a core representation of SPIN's concept of cool — in part because they were deemed more accessible to SPIN's readership; but also because they mirrored, in some honest ways, the curiosity and openness of those same readers. Let us honor Adam Yauch, then, with a lesson: Cool comes from courage. Yauch was not just a member of the Beastie Boys.

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