Introducing Neffmau5, a collection co-branded and co-founded with skate/surf clothier Neff
Deadmau5 often likes to set himself apart from the crowd, but today, he's a joiner: the producer is stepping in line with the ranks of Weezy and Yeezy as the latest artist with his own skate-and-snow-branded clothing line, teaming up with skate hatter/clothier Neff to create Neffmau5, a collection of hats, shirts and hoodies that "marks the first of a two-year collaboration" between the two parties.
"I love the street and snowboard scene," the EDM apologist said of the collaboration. "The people involved are the people I see at my shows, so it made sense to hook up with a cool company like Neff to work on a collaboration. Plus it was easy to put ears on the Neff face for an instantly legit logo, right?"
The collection arrived early last week and is available here Check it out below, then watch Deadmau5 goof off with the Neffmau5 logo pasted to his ear: