Online discussion of Kanye West's next album title is starting to resemble the movie Groundhog Day. Not because it seems like every day there's another over-the-top rumor for outlets to report and then debunk. No, it's because of the scene where Bill Murray, attempting to explain his weird immortality to Andie Macdowell, clarifies, "I'm a god. I'm not the God."
On Tuesday, a gossip-mongering BBC News Magazine column noted, without sourcing, that West "is supposed to be contemplating" the title I Am God for his follow-up to 2010's My Beautiful Dark Twisted Fantasy. The same column was mostly about "reports" West and Kim Kardashian are "considering" naming their child North West, so it warranted some skepticism. Particularly considering similarly questionable rumors in February that West would name the album Rich Black American or Black American Psycho.
More recently, the Huffington Post reports the title is for a single, not an album. And it's not "I Am God," it's "I Am a God." The sourcing — an unnamed "reliable source in West's camp" — isn't convincing, but HuffPo does point to a tweet from West collaborator Malik Yusef saying, "its 'I am(A) GOD.'" For whatever it's worth on the Internet, the article implies Yusef is a different person than its unnamed reliable source.
Yusef invoked the Bible's Psalm 82, which includes these verses; "I said, 'You are gods, / and all of you are children of the Most High. / But you shall die like men / and fall like one of the princes.” So West's new God flow, if that is its real name, might be different from "New God Flow," then. Here's to North by Kanye West.