Future Emotes Under Power Lines in ‘Blood, Sweat, Tears’ Video
A new day dawns in latest 'Honest' clip
A little more than a month after Future released his new album, Honest, it’s not a bad time for the Atlanta rapper and Auto-Tune charmer to reflect on how far he’s come. The SPIN cover star‘s latest LP, which we deemed “a heavily considered album from the only reasonable rap star around,” has sold more than 100,000 copies, according to Nielsen SoundScan. But more importantly it’s one of the 50 Best Albums of 2014 so far, with irrepressible singles like “Move That Dope.” More importantly still, Nayvadius Wilburn and fiancée Ciara have welcomed their first child — also named Future. On “Blood, Sweat, Tears,” the final track from Honest, Future hints at the trials that have gotten him here, and now he has shared a stark video for the song. He walks emotionally beneath power lines in a windswept landscape, repeating his mantra, as Katalyst‘s deliberate, bluesy production swells like the guitar-drizzled soundscapes of West Coast production duo Blue Sky Black Death, whose wide-screen sentimentality this track evokes for me. Wish everyone here could see it.