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Tyler, the Creator Composes Music for Coca-Cola Commercial

LONDON, ENGLAND - FEBRUARY 18: (EDITORIAL USE ONLY) Tyler, The Creator accepts the International Male Solo Artist award during The BRIT Awards 2020 at The O2 Arena on February 18, 2020 in London, England. (Photo by Jim Dyson/Redferns)

Tyler, the Creator has provided the soundtrack for the “taste” of Coca-Cola, which obviously is “more than just a taste, it’s a feeling beyond words: Oooh! Aaah! Yeeah!” says the soft drink company.

In a tweet, Tyler thanked the soda behemoth for the opportunity to provide music for a Coke commercial, saying, “mannnn thanks coca cola for reallll big love for the opportunity i was like ehh idk but then i fucking ran with it. commercials need sounds like this, thanksssss.”

In another Tweet, he added, “that’s me playing the flute at the beginning.” He also tweeted about the song: “drums are fucking hard the low end is shaking.”

The clip is two-and-a-half minutes long and features people in various situations — from a grandmother at a family dinner table to three dudes in a convenience store — bursting into funky dance moves after a sip of the drink.

Check the ad below.

Additionally, Tyler landed at #29 in SPIN‘s list of the most influential artists of the last 35 years.

Also last year he encouraged people to vote and launched his second ice cream flavor, Pluto Bleu, a blood orange and tropical blueberry-flavored treat.

Plus, in 2020 he also got into the modeling game, posing with Iggy Pop and A$AP Rocky in a Gucci ad directed by Harmony Korine.