The Weeknd has announced a new “creative and digital incubator” for up-and-coming Toronto artists called HXOUSE. Abel Tesfaye co-founded the project with creative consultant La Mar Taylor and entertainment marketer Ahmed Ismail. The project aims to provide “tools, contacts, funds, and freedoms” for emerging artists to help “activate their own talents and translate them into sustainable skills,” according to a press release. The project will open in downtown Toronto this fall in partnership with Artscape. For more details, check out HXOUSE online here.

@lamarctaylor 🏠

A post shared by The Weeknd (@theweeknd) on May 24, 2018 at 8:45am PDT

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