The Weeknd Announces New “Creative Incubator” for Toronto Artists

HOLLYWOOD, CA - JUNE 25: Musician The Weeknd arrives at the premiere of A24 Films "Amy" at ArcLight Cinemas on June 25, 2015 in Hollywood, California. (Photo by Michael Buckner/Getty Images)

The Weeknd has announced a new “creative and digital incubator” for up-and-coming Toronto artists called HXOUSE. Abel Tesfaye co-founded the project with creative consultant La Mar Taylor and entertainment marketer Ahmed Ismail. The project aims to provide “tools, contacts, funds, and freedoms” for emerging artists to help “activate their own talents and translate them into sustainable skills,” according to a press release. The project will open in downtown Toronto this fall in partnership with Artscape. For more details, check out HXOUSE online here.

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