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Vice’s Canned Corporate Rebellion Now Served With Alcohol

STRASBOURG, FRANCE - MAY 18: Italian students from the Primo Levi Technical Institute of Vignola in the Modena Province, toast with glasses of beer in a pub during a school trip to Strasbourg, France to visit the European Parliament on May 18, 2004. School trips can be a sort of initiation trip for teenagers, where they are introduced for the first time to alcohol and drugs. Many times they don't sleep for the whole trip. The trips often allow the students to get to know each other better. If one is considered "different" than the group, it can be a nightmare experience for the teenager. Mainly the teenagers are only interested in clubs, shopping and having a pizza instead of the cultural aspects of the school trip. (Photo by Marco Di Lauro/Getty Images)

You know what’s cool? Vice. You know what else is cool? Beer, the ultimate beverage. You know what’s really cool? Vice beer, brought to you by in partnership with AB Inbev, the ultimate large-scale beverage manufacturer.

Fast Company reports that Old Blue Last, a beer produced by Vice and named after a pub it owns and operates in Shoreditch, will go on sale “in select bars in lower Manhattan and Brooklyn” this month, before it is rolled out nationally. The beer will be brewed in “small batches” at Vice HQ in Brooklyn, and also at a larger facility in Long Island, “with the help and expertise” of AB Inbev, a longtime Vice client, according to Fast Co. 

Vice's Canned Corporate Rebellion Now Served With Alcohol

AB Inbev, if you need a refresher on the major players of the international alcohol industry, can basically be thought of as Big Beer: Budweiser, Corona, Stella Artois, Beck’s, and Michelob are all owned by the company, along with a slew of smaller international labels. OK, These guys sound like true beer experts, you’re thinking to yourself. But I’m looking for something a little more specialized and authentic–maybe an easy-drinking, five-percent-ABV beer with a refreshing, distinct flavor. Can they really pull that kind of thing off?

You’re in luck. From Fast Co.:

The beer is described as “an easy-drinking, five-percent-ABV beer with a refreshing, distinct flavor” and “a perfect patio beer.”

Vice beer–yum. Coming soon to a punk dive or grocery store near you.