Drake season never ends. Views is spending its 13th week at the top of the Billboard 200, and the OVO leader has just released his anticipated short film Please Forgive Me. Now there’s another Drake milestone to report: Views is the first album to surpass 1 billion streams on Apple Music. Because this is a “pics or it didn’t happen” culture that he’s at the center of, Drake posted a picture of himself with the congratulatory plaque to prove it.
Is this a win for the Culture? Nah–just look at the Instagram post. Drake, who’s been the face of Apple Music since its 2015 launch, is seen smiling, arms linked with CEO Tim Cook. This is really only a win for Apple. The Instagram post is the image of the modern music industry’s biggest circle-jerk.
A photo posted by champagnepapi (@champagnepapi) on