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Drake’s Views Is the First Album to Earn 1 Billion Apple Music Streams

LAS VEGAS, NV - SEPTEMBER 23: Rapper Drake performs onstage at the 2016 iHeartRadio Music Festival at T-Mobile Arena on September 23, 2016 in Las Vegas, Nevada. (Photo by Christopher Polk/Getty Images for iHeartMedia)

Drake season never ends. Views is spending its 13th week at the top of the Billboard 200, and the OVO leader has just released his anticipated short film Please Forgive Me. Now there’s another Drake milestone to report: Views is the first album to surpass 1 billion streams on Apple Music. Because this is a “pics or it didn’t happen” culture that he’s at the center of, Drake posted a picture of himself with the congratulatory plaque to prove it.

Is this a win for the Culture? Nah–just look at the Instagram post. Drake, who’s been the face of Apple Music since its 2015 launch, is seen smiling, arms linked with CEO Tim Cook. This is really only a win for Apple. The Instagram post is the image of the modern music industry’s biggest circle-jerk.

🍏🍎 Thank you to everyone. OVO Sound to the 🌎 @applemusic

A photo posted by champagnepapi (@champagnepapi) on


A photo posted by champagnepapi (@champagnepapi) on

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