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Lil Mama’s New ‘Memes’ Video Proves Leaning Into the Joke Yields the Best Results

New York rapper and “Lip Gloss” aficionado Lil Mama visited Power 105.1’s morning show, The Breakfast Club, five years ago. On the show, the one-time VMAs stage-crasher wept remembering how she’d released her debut album while her mother was dying of cancer. Years later, someone screen-shotted the now 26-year-old in the throes of a good old-fashioned cry, threw it up on Twitter, and a meme that lives and thrives to this day was born.

Lil Mama’s no bad sport though; the “Sausage” connoisseur has instead leaned directly into the flames and laughed doing so with her new music video, “Memes.” The visual starts with a clip of that infamous Breakfast Club appearance as the newly rejuvenated rapper sits in a throne, watching with a hat perched over her eyes. As the tears begin to flow, modern-day Mama turns off the TV, twirls her bejeweled cane, and raps her goddamned face off. This — this right here — is the way to turn the Twitter tides back in your favor. Consider us firmly onboard this career resurgence.

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