Disclosure and AlunaGeorge’s Detroit-Honoring ‘White Noise’ Video May Cause Solo Dancing
U.K. dance-pop hit gets utterly charming visuals
Disclosure and AlunaGeorge come to America in the new video for their limber, buoyant house anthem “White Noise,” and they thoroughly conquer. Already a U.K. Top 10 hit, the song puts together a bevy of sometimes contrasting parts: the thudding beats and the vulnerable, R&B-inflected vocals; the jittery, “play rough” verses and the soaring, heartsick verses. The video manages to span a similar array of modes while also paying homage to the birthplace of techno — Detroit. The dilapidated post-industrial setting feints toward gritty seriousness, but then the security guard’s solitary dance moves turn this into one of the best videos so far this year. By the end, he isn’t alone anymore. Disclosure and AlunaGeorge shoud have plenty of followers, too: “White Noise” brings to mind a 2013-sleek update of Paleface and Kyla’s the xx-covered 2008 U.K. funky house floor-filler “Do You Mind”: In other words, it’s a bubbly electronic dance-pop song that transcends genre partisans’ self-confining boundaries. Hear TNGHT half and Kanye West “Mercy” beat-smasher Hudson Mohawke’s futuristic remix here.