There’s a whole lotta love for Led Zeppelin’s Celebration Day, the documentary that captured the classic rockers’ 2007 performance at London’s O2 Arena. According to the Hollywood Reporter, the concert film’s opening night was so successful — grossing $2 million across 1,500 screens in 40 countries in October — its theatrical run has been extended to the places where fans want to see it most.
Thanks to online marketing platform Distrify, Led Heads around the world can request more screenings at their local theater by punching in their zip code. Variety reports that Distrify has been receiving 100,000 hits a day from eager fans, including 46,000 searches per day for showtimes and 4,000 demands per day for additional screenings. The top countries searching the flick are the U.S., the U.K., Japan, Brazil, Canada, Italy, Germany, France, Mexico, and Australia.
“On top of this excellent opening, what we are now seeing is film fans worldwide demanding repeat screenings,” said Grant Calton, CEO of Omniverse, which distributes Celebration Day. He added, “Being able to target audiences is a key part of any film’s release plan, but being able to track where there is demand gives the distributor and cinema operators the chance to react more actively to consumer demand in a way that hasn’t been possible before.”
The two-hour concert at the heart of Celebration Day was a tribute to late Atlantic Records co-founder Ahmet Ertegun. It reunited founding Led Zeppelin members Robert Plant, Jimmy Page, and John Paul Jones for the band’s first headlining gig in 27 years. Jason Bonham, son of John Bonham, joined on drums. Classics “Kashmir” and “Stairway to Heaven” were standouts on the 16-song set list. Minds were blown.
Lead singer Plant has been combative in response to questions about further reunion plans, but the band is scheduled to perform at the 2012 Kennedy Center Honors on December 2, where it will also be honored. The event will be broadcast on CBS on December 26 at 9 p.m. EST.
Celebration Day comes to DVD on November 19. Till then, check out Led Zeppelin’s performance of “Black Dog”: