Yesterday, Drake dropped a new song out of the blue: "Hold On, We're Going Home," a dreamy, 100-BPM cut that nicely split the difference between synth-soaked R&B (think Tina Turner's "What's Love Got to Do with It") and slow-motion deep house (Disclosure's "Help Me Lose My Mind"). The track features someone named Majid Jordan, prompting one feverish question: Who is Majid Jordan?
A good question, but it turns out that the grammar is all wrong. We should be asking, "Who are Majid Jordan?" According to a thread on the Kanye to The forums, the name is a hybrid of Majid Al Maskati and Jordan Ullman, a pair of Toronto producers formerly known as Good People. (Their YouTube page has been stripped, but Tha Good Life Reviews turned up audio of their song "Chill Pad Deluxe.")
Some corroborating evidence turns up in the form of a tweet from one Iman Almaskati: "Drakes new song 'Hold On Were Going Home' is perfect! So proud of my cousin for helping produce it and his vocals are amazing."
Drakes new song "Hold On Were Going Home" is perfect! So proud of my cousin for helping produce it and his vocals are amazing— Iman Almaskati (@HerNames_Iman) August 6, 2013
Another, unrelated tweet connects the links between Jordan Ullman, Majid Al Maskati, and Majid Jordan.
So who, then, are Majid Al Maskati and Jordan Ullman? This is where it gets really interesting. Googling "Jordan Ullman SoundCloud" turns up the Toronto producer ClassAct.; his SoundCloud and Facebook pages have lain dormant for a while, but a year or so ago he was doing re-edits of Zedd and Deadmau5. A Toronto producer named Majid Al Maskati, meanwhile, turns up with a SoundCloud page chock full of exactly the kind of downtempo and deep house that seems to have influenced Drake's "Hold On, We're Going Home." His "Pool Party" playlist, uploaded a month ago, breezes through cuts like Les Sins' "Grind," Pepe Bradock's "Deep Burnt," Soul Capsule's "Lady Science (NYC Sunrise)," and Andrés' "New for U."
What might be most surprising about all this is how totally unknown both Ullman and Al Maskati would seem to be on their own, with just handfuls of followers on their respective social media accounts.
Majid Jordan's Twitter account, meanwhile, remains barren, save for a link back to Drake's OVOSOUND.COM. Given the rapturous response to "Hold On, We're Going Home," don't expect them to stay dark horses for much longer. It'll be interesting to see if Al Maskati's record collection continues to rub off on future Ovosound releases.