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Britney Spears’ ‘Perfume’ Video Is a Perfume Ad, of Course

Latest 'Britney Jean' clip gives props to its favorite prop: a Fantasy bottle

picture-18276-1372868632Chris Martins // December 10, 2013

Britney Spears has shared the video for “Perfume,” the Sia-penned ballad that nevertheless fails to inject humanity into the pop star’s eighth album Britney Jean. The Joseph Kahn-directed clip, however, succeeds at injecting plenty of clutch underwear-assisted shots of Spears’ actual perfume, Fantasy. The product placement (“embedding” might be more accurate) comes interspersed between shots of our vulnerable heroine doing very American things with her unfaithful beau — holding hands by a jukebox, taking in sepia sunsets over fields, lazing in flannel and lace. It’s kinda like Lana Del Rey’s “Ride” with pink bottles of froofy scent instead of guns, sex, or blood. Watch above, and peruse SPIN’s 20 Best Pop Albums of 2013 to find out what did make the cut.