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Lil Mama’s New ‘Memes’ Video Proves Leaning Into the Joke Yields the Best Results

No more being the butt of anyone's jokes for the New York rapper

picture-23014-1408736514Brennan Carley // February 18, 2016

New York rapper and “Lip Gloss” aficionado Lil Mama visited Power 105.1’s morning show, The Breakfast Club, five years ago. On the show, the one-time VMAs stage-crasher wept remembering how she’d released her debut album while her mother was dying of cancer. Years later, someone screen-shotted the now 26-year-old in the throes of a good old-fashioned cry, threw it up on Twitter, and a meme that lives and thrives to this day was born.

Lil Mama’s no bad sport though; the “Sausage” connoisseur has instead leaned directly into the flames and laughed doing so with her new music video, “Memes.” The visual starts with a clip of that infamous Breakfast Club appearance as the newly rejuvenated rapper sits in a throne, watching with a hat perched over her eyes. As the tears begin to flow, modern-day Mama turns off the TV, twirls her bejeweled cane, and raps her goddamned face off. This — this right here — is the way to turn the Twitter tides back in your favor. Consider us firmly onboard this career resurgence.

Tags: lil mama