See Kevin Gates Unravel Hood Horror Stories in ‘IDGAF’ Video
From the Nola Mc's excellent 'The Luca Brasi Story'
Based upon the strength of his latest mixtape, The Luca Brasi Story, unsung Young Money-Cash Money rapper Kevin Gates not only became one of SPIN’s Best New Artists for the month of March, but ranked No. 6 in our Real Hottest MCs list. His song “IDGAF” made Brandon Soderberg’s write-up of the impressive free full-length because “the rub is that he totally gives a fuck. That’s the power of this tape. Here’s a hard-assed, on-edge rapper who never hedges his sincerity.”
True to form, Gates unravels a series of gritty mini-narratives within the aforementioned song, and the brand new video for the track follows suit visually. While the New Orleans rhymer paints a vivid picture of his own — “In the neighborhood I grew up in, they call it the South Side / Everybody house overcrowded, forcing them to hang outside” — the camera captures a day in the life of a young man who’s turned to crime. Accompanied by that menacing beat, what unfolds seems all the more tragic.