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WATCH IT: Hot Chip’s Dizzying New Video

British electronic group team up with Bernard Sumner for "I Didn't Know What Love Was" clip.

Kevin O'Donnell // November 17, 2010

Hot Chip and Joy Division’s Bernard Sumner recently collaborated on a dizzying electro track “I Didn’t Know What Love Was,” for Converse sneakers. Now the song’s video has arrived – and it’s an awesomely mind-bending clip that might induce vertigo (or at least inspire you to buy a new pair of kicks). Check it out below, and head here to download the track.

WATCH: Hot Chip, “I Didn’t Know What Love Was”