Explore the Sound of Color
The Raveonettes, Dntel, Swizz Beatz, the Blakes, and Marie Digby craft color-specific songs and videos for Gap campaign.
What is the sound of color? To answer such an obscure query, Gap tapped five up-and-coming musicians to choose a color, pen a song channeling the particular hue, and then team with a director for an accompanying music video.
Amongst the pool of selected artists is singer/songwriter Marie Digby, she of the meteoric rise to fame via a YouTube cover of Rihanna’s “Umbrella” — and subsequent controversy. With her tune “Paint Me in Your Sunshine,” Digby sonically explores the color yellow, and then while on the scenes of her music video — directed by Ryan Ebner and featuring famed graffiti artist Ellis Gallagher — checks in with SPIN.com to shed a little light on her creative endeavor. Watch Digby’s explanation of the video’s concept, then view the final product below.
And to check out fellow color-curious artists the Raveonettes’ take on black and white, Dntel’s interpretation of red, the Blakes’ translation of blue, and Swizz Beatz’ rendering of green, head over to soundofcolor.com.
Now Watch This:
Marie Digby – “Paint Me in Your Sunshine”