Skip to content

Local TV Traffic Reporter Honors Phife Dawg By Sneaking in a Bunch of His Lyrics Into Broadcast

Mark Arum is an on-air traffic reporter at Atlanta’s ABC affiliate WBS-TV, and although his primary job is to let people know what roads to avoid during their morning commutes, he knew that the biggest news of the day was the death of A Tribe Called Quest co-founder and legendary rapper Phife Dawg. So, over the course of today’s broadcast, he found a way to do both, by peppering his segments with a ton of the late great’s best lines and rhymes. Check it out below.