In Heems’ wildly entertaining new video for “Sometimes” — off the former Das Racist member’s recent solo project, Eat Pray Thug — the rapper takes things to their fullest comical effect by enlisting Broad City boyfriend Hannibal Buress and funnyman Eric Andre for a faux infomercial. Himanshu also wilds out in the snow and cavorts with people to whom he gifts the aptly titled “Sometimes” skin-lightening cream. The video could easily have slid along going for goofy, surface-only shots, but it’s a lastingly deep treatment of race issues in modern-day times. Watch it below.
More from Spin
5 Albums I Can't Live Without
5 Albums I Can’t Live Without: Ace Frehley of KISS
Remember Photo Albums? Hollow Coves Pays Tribute on “Photographs”Their new album, ‘Nothing to Lose,’ releases on March 1