So, this is well-timed. And by “well” we mean “terribly.” Rick Ross — who is now officially “embattled rapper Rick Ross” as the controversy surrounding his rape-endorsing line on Rocko’s”U.O.E.N.O.” rages on — has released a new track called “National Champs,” in which he denounces sexual assault.
The line in question goes as follows: “Hole in my hammer / It get cold in the winter / My lil’ niggas on fire / I fucks with no sex offenders.” Whether this is a direct response to the “U.O.E.N.O.” controversy or just a coincidental rhyme on a song released today in hopes of stemming the anti-Ross tide is anyone’s guess, but nonetheless there is little hope of it helping his cause in any significant manner.
This comes on the heels of a Friday morning protest outside Reebok’s flagship store in New York City led by the National Organization for Women, which — along with UltraViolet — has collected 72,000 signatures on a petition to have the shoe company sever its ties with the Miami rapper. But as far as Ross goes, he has proven to be one of the most resilient figures in recent rap history: He’s survived a feud with 50 Cent and indisputable proof that he was a corrections officer. Shedding his reputation as a rapist may prove to be his greatest trick of all.