At least Coke goes along with the White Stripes’ color scheme: Jack White confirmed today that he wrote a song for an upcoming Coca-Cola TV spot. White told NME.com, “I’ve written a song and I wrote it really quickly. It’s an interesting commercial that’s been made.” Coke is a product White has professed love for in the past, a while back he told ContactMusic.com that Coke is “the greatest drink ever made by man.” Other brands have approached the White Stripes in the past about using their songs in commercials, and White explained to NME why he finally decided to go with Coke. “I certainly wouldn’t want a song that I’d already written to be used on a commercial,” he said. “That seems strange. To be asked to write something particular along one theme of love in a worldwide form that I’m not really used to appealed to me.”
The White Stripes take the stage tomorrow night at the Hammersmith Apollo in London with the Greenhornes and David Dulake.
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