New York City's CMJ Music Marathon is a proving ground. A place where bands from across the globe gather to triumph or flop, make a name of themselves or become indistinguishable from some 1,200 (honestly!) other artists competing for the same thing -- attention. Two days into the festival, we here at SPIN have already witnessed a lot of shows.

Who? In a digital age where computers replace personal interaction, entertainment desires are neatly compiled on iPhones, and ProTools is a recording status quo, Calgary-bred quartet Women (all boys; friends since high school) are fighting the grain, serving up a vintage, lo-fi, arty sound that -- despite pretentious notions -- appeals to the pop devout.