Free the Noise Winners: Reckless Sons Perform at 315 Bowery

Last night's Free the Noise event transformed John Varvatos' NYC clothing store at 315 Bowery into a music venue reminiscent of the notorious CBGB rock club that once stood at the same address. The event: the final round of SPIN Earth & John Varvatos *USA’s global search for the world’s next greatest rock‘n’roll band.

Guests like Gossip Girl’s Chace Crawford, Dennis Quaid, Cobra Starship's Gabe Saporta and MTV VJ Damien Fahey watched the finalists go head to head while enjoying cocktails from Patron and Heineken beer and Icelandic glacial water.

Three finalist bands -- Howlers from Santiago, The Fast Romantics from Calgary, and New York City's Reckless Sons performed for judges Perry Farrell, SPIN editor Doug Brod, John Varvatos, Mick Rock, the Bravery's Sam Endicott, and Island Records Executive VP Mark Didia, who collectively chose Reckless Sons as the winner, securing them a development deal with Island Records and a John Varvatos ad campaign.

Click here to check out video diaries from all of finalists! Courtesy of Flip.

Stay tuned for more information on Free the Noise 2010!