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Will Betting Apps Start Selling Concert Tickets Like BetMGM?

BetMGM recently became the first betting app to begin selling concert tickets, offering customers a chance to get entry to the Super Bowl weekend West Fest at Westgate Entertainment District. The concert featured the likes of Tim McGraw and Bailey Zimmerman and gave football fans a chance to warm up before the big game, which was taking place within walking distance at the State Farm Stadium.

This first foray into the world of selling concert tickets for BetMGM was a success, and it’s possible that we could see more sports betting apps follow suit. Since the legal sports betting market opened in the US, multiple apps have launched, and each one is competing to be the top option for sports fans. By providing something different in the form of live entertainment, these apps could potentially acquire a larger share of the market while also promoting new and exciting music to fans.

How Music and Sports Go Together

Music and sports often go together, with stadiums using music to pump up the crowd and create an atmosphere. In fact, many big sporting events feature live music shows at halftime. The Super Bowl is perhaps the biggest example of this, and it’s world-renowned for including acts from some of the biggest music artists.

The Super Bowl halftime show is so popular that lots of people who aren’t usually interested in sports tune in to watch. It helps to bring new audiences to the sport and ensures a global audience while also helping to create hype and atmosphere for everyone watching.

By putting on events like West Fest, sports betting companies can also help create more excitement around a sporting event. There are only so many tickets for the big game, so providing an option that helps fans get into the party spirit is a great way to improve their experience.

In recent years, there has been a growing connection between sports and music events, with several sports events now offering halftime shows featuring big music stars. The trend has even been developing in Europe, with the Champions League soccer final now featuring a live music performance during halftime. Fan festivals and music events have also been used to provide additional entertainment for sports fans and generate increased excitement from non-fans. 

Why BetMGM Started Selling Concert Tickets

BetMGM is a sports betting and online gambling company owned by MGM Resorts, one of the largest casino and entertainment companies in the world. Land-based casinos are aware of the benefits of providing entertainment to guests, with MGM Resorts being home to lots of enthralling shows that help attract customers and keep people playing for longer.

Although not quite the same idea, the BetMGM executives decided to offer unique experiences to customers to stand out from competitors and provide more than just gambling. In a press release, the company’s CEO, Adam Greenblatt, gave the reasoning behind the move.

“BetMGM will make history this February when we become the first live sportsbook on the big game’s stadium campus. Entertainment is at the core of BetMGM, and we’re going all out with a larger-than-life concert that will be one of the weekend’s marquee events.”

The company hopes that by offering events like the West Fest, the company will stand out compared to the best sports betting apps on the market. In addition, it may help the sportsbook reach new markets and achieve signups from people who wouldn’t normally be interested in betting.

Sports betting has already seen huge growth across the US since states started to legalize this industry. However, it’s an extremely competitive market with a lot of different sites for customers to choose from. Offering other forms of entertainment, such as special concerts, could help these apps grow further, and it’s something we may see more of in the future.

Final Thoughts

The sports betting market has evolved rapidly since betting on sports was legalized in 2018. BetMGM is one of the largest and most successful sportsbooks out there, but it still faces fierce competition. In a move to stand out from competitors, it’s begun offering exclusive access to live entertainment to its customers.

This could not only help it become the most popular betting app but could also see more people take an interest in sports betting. If it’s successful, there’s little doubt that other apps will follow suit and aim to provide the best entertainment. In the future, sports betting apps could even rival ticket-selling giants such as Ticketmaster.