Much of the world enjoys music, with everyone being unique in their tastes and preferences. Many are able to receive and express certain emotions when they hear particular tracks and songs, which is why background music has become such a powerful tool for businesses.
Music’s ability to have an impact on an individual may be different to what others may experience, with some becoming more productive, while others may be able to use it to lift their mood and be motivated. As a result, there are a variety of different businesses across many industries that are looking to use it to their advantage.
Most are able to create an ambiance that can enhance the environment that they are in, with some even using it to encourage people to make purchases because of the emotion that can be derived from a song that is being used.
Various industries use background music to their advantage
The next time you are out and about in Australia, it would be worth taking a moment to listen closely to wherever you are and see if there is any background music being played. We all recognize its importance in TV and film as it can help to build emotion and create tension or a feel-good vibe. The same techniques are used in the real world, too.
The hospitality sector is among one of the biggest to use it, with hotels often playing background music to keep visitors calm and relaxed throughout their stay when they are in the lobby or perhaps when sitting in the bar or restaurant. Classical music or soft instrumental sounds are typically used, as these help to create the calming atmosphere desired.
Retailers also use music to their advantage, with stores up and down Australia each blaring music in the background of their stores. Often, they will use songs that are upbeat and will usually feature a high tempo. This is to encourage shoppers to spend money as they will become more excited, thus more willing to part with their money and spend! Chart music can typically be found being played in these environments.
Casinos and even iGaming sites will utilize background music in the same way as retail shops. They will often create sounds that can encourage players to feel calm and relaxed, while also adopting a high-tempo pace to build player emotions. Those who want to play online poker in Australia will often find upbeat music being played in the background as they game against others, as the casino will use it to emphasize the emotions and excitement that come with winning or losing.
Businesses with offices will also use background music to motivate their employees to be as productive as possible. While listening to music can help to promote well-being and provide workers with a setting that they want to be in, it can help them to do as much work as possible as they will feel motivated and more engaged with their tasks. Background music such as pop and other commercial genres will typically be used, as these will often allow listeners to be able to enjoy the tracks and focus on their work at the same time.
Background music clearly plays a pivotal role for so many businesses across various industries in a number of ways. It can enhance the emotions that are experienced in each environment and help companies to be strategic with whatever they are trying to achieve. The next time you are out and about in Australia, or at the workplace, check out if you can hear background music and what is being played, as you might just understand why it is on.