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Kim Is Trying

As we enter day four of Kanye West’s public rebirth as the kind of guy who tweets approvingly about second-tier right-wing media personalities, it seems clear that his wife Kim Kardashian is trying hard to prevent him from careening even further into the land of Scott Adams videos and manic social media updates about “thought police.” If you haven’t been following, a quick update: Kanye returned to Twitter last week to promote new music from himself and several others in his GOOD Music camp, then quickly declared he was writing a “philosophy book” in his tweets, got rid of his management team, shouted out the aforementioned right-winger Candace Owens, and started dropping jargon like a messianic startup founder about how he hopes to turn the Yeezy brand into a “decacorn.” It’s been a wild ride.

This afternoon, Kanye reiterated his love for his “brother” Donald Trump, with whom he claims to share “dragon energy,” an evocative phrase that was somehow never uttered publicly by Charlie Sheen in early 2011. Previously, the rapper also identified himself as a Trump lover to the Hot 97 morning show host Ebro.

Kim, god bless her, quickly got on the phone and urged him to scale it back just a bit.

It was the second time today that Kim has gently intervened in Kanye’s tweeting. The first was more personal, when he posted a photo of the inside of their home, apparently violating an agreement between the two not to publicize such images.

The tweets come shortly after Kanye parted ways with his high-profile manager Scooter Braun and declared that he “can’t be managed,” and now it seems that Kim has the unenviable role of trying to manage him. She is one of the most skilled people in the world at managing a personal brand, and whatever’s going on personally between her and her husband (based on her recent Instagram stories, thing seem pretty peachy) she must know that the Trump stuff is not helping his public image. We wish her the best of luck.

Update (3:30 p.m.): Kim has tweeted a few more Kanye thoughts.