Justin Bieber Files Trademark To Use His Middle Name “Drew” in Upcoming Apparel Line

NEW YORK - JULY 18: Justin Bieber attends the Purpose Tour XO Barneys New York The Wardrobe Collection on July 18, 2016 in New York City. (Photo by James Devaney/Getty Images for Barneys New)

Justin Bieber is looking to expand his merch options to include items featuring his middle name. According to TMZ, Bieber recently “locked down” paperwork to have his middle name “Drew” printed on a variety of new merch offerings like shorts, jeans, skirts, sweaters, jackets, coats, and more. The musician allegedly wants to venture into pajama and children’s clothing options as well.

Bieber has also filed trademarks for the terms “The House of Drew” and “La Maison Drew” for what sounds like it could come with a high-fashion French touch. As TMZ also points out, Bieber has attempted to trademark his middle name twice before—once in 2012 and again in 2015—but the applications were eventually abandoned in both instances. Though no details have yet been made available about what exactly his designs would look like, if it’s anything like his recent Purpose stadium merch, expect a lot of streetwear-inspired casual looks.

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