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2 Chainz Announces New Album Via Blimp

INDIO, CA - APRIL 16: 2 Chainz performs at the Saraha tent during day 3 of the Coachella Valley Music And Arts Festival (Weekend 1) at the Empire Polo Club on April 16, 2017 in Indio, California. (Photo by Christopher Polk/Getty Images for Coachella)

Atlanta rap star 2 Chainz released Pretty Girls Like Trap Music, his last album, less than a year ago, and he followed it up with the surprise EP The Play Don’t Care Who Makes It just a week and a half ago. But he’s not slowing down yet, and this past weekend, 2 Chainz announced a new album called Rap Or Go To The League. That’s good news! 2 Chainz is a good rapper! But the big news about the album isn’t its title or even its existence. It’s the way in which 2 Chainz announced it: A giant blimp, painted with the album title, with 2 Chainz himself riding around in it. Observe:


This article originally appeared on Stereogum.