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Video: Ed Sheeran – “Perfect”

This is not a trailer for the Macy’s holiday catalog or a Christmas movie on the Lifetime channel. This is Ed Sheeran‘s new music video for “Perfect,” a song from his recent album ÷. It co-stars actress Zoey Deutch and it was filmed at the Hintertux Glacier ski resort in Austria, a picturesque place to pelt one’s beloved with snowballs and take shots off a ski. But dear Ed is not selling you an Austrian ski vacation, or a mass-market winter beer, or even a pair of warm, wooly socks. He’s selling you love, and I think I’m going to barf! Watch below.