If you crack open a copy of Vogue this month, you’ll find that Frances Bean Cobain is the face of Marc Jacobs’s newly launched spring/summer ad campaign. The daughter of Kurt Cobain and Courtney Love was practically born a grunge style icon, but, she told Vogue in an interview, she has absolutely no time for ’90s fashion:
Fashion’s current obsession with ’90s nostalgia gets a hard pass. “I don’t fucking care what they did in the ’90s; I wasn’t around and it’s not relevant to me,” she says. Cobain was born in 1992. “Yes, the ’90s were influential, for sure, but it’s just not my cup of tea. When it’s shoved down your throat every day for 24 years, you just stop caring.” The irony of the runways’ love affair with grunge—a look her parents helped to popularize and one that Jacobs showed in the luxury space with his now famous Spring 1993 Perry Ellis collection—isn’t lost on her either. “I find it interesting where grunge originated from, and then where it was taken, which was high fashion,” says Cobain. “My dad was so poor that they kept going to Goodwill to get donated ripped jeans. It wasn’t a fashion decision; it was an ‘I don’t have any money, I have no other choice’ type of decision.”
In her daily life Cobain says she’s not trendy: “I honestly don’t care very much. I’m a black jeans, vintage T-shirt, boots girl. That is my daily uniform.”
See David Sims’s photo of Cobain for the Marc Jacobs spring/summer 2017 campaign below. Cobain also appeared alongside Love, St. Vincent, Missy Elliott, and Marilyn Manson in a video promo for the designer last fall.
I first met Frances Bean when she was 2 years old at a dinner with her mom (Courtney) and Anna Sui in 1994 at Bar Six in NYC. I have always wanted to work with Frances. Her beauty, uniqueness, and strength is something I have long admired and respected. Few things remain as constant as my continued inspiration from those whose honesty, integrity, courage, and curiosity lead them to explore and venture beyond preconceived boundaries. Photographed by @davidsimsofficial, I am pleased to share the first image of Frances Bean Cobain for our Spring/Summer 2017 campaign.