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Drake’s OVO Is Opening a Permanent Store in New York City This Weekend

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ATLANTA, GA - JULY 22: Rapper Drake performs on stage at Gucci and Friends Homecoming Concert at Fox Theatre on July 22, 2016 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for Atlantic Records)

October’s Very Own—otherwise known as OVO, otherwise known as Drake’s label—is (finally) opening a flagship store in New York City. The label opened its first permanent store in Toronto in 2014, and a Los Angeles branch came at the end of last year.

The news is a major bat signal for Drake stans and hypebeasts in general, and D-Day is coming soon: December 10th. Prepare, Manhattan, for the hordes. OVO hosted two pop-up stores in the city earlier this year, surrounding the release of Views and in the midst of his Summer Sixteen tour.

Check out the trailer for the store (with its shades of the opening sequence to Woody Allen’s Manhattan) below.

https://player.vimeo.com/video/194406645?color=84754e&byline=0

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