Oasis’ ‘D’You Know What I Mean’ Video Gets a Rework
To go with 'Be Here Now' getting its almost-two-decades reissue
Oasis’ ’90s Britpop reign came to an unofficial end with 1997’s bloated Be Here Now, with lead single “D’You Know What I Mean?” and its cinematically hollow video at the center of the bluster. Almost 20 years later, the clip gets a rework by its original directors Dom & Nic. The helicopters are still circling around Oasis for an unexplained reason, but there’s newer, crisper footage added into a tighter re-edit.
The directors also issued a statement reminiscing about how it was shot where Stanley Kubrick filmed 1987’s Full Metal Jacket, and that it was also a piece of British propaganda.
Back in those heady days we shot the video on beautiful looking 35mm film, then the height of movie making technology, just like it was a feature film. Shooting like that today would be unthinkable for a music video of this scale, film simply costs too much compared with digital cameras for all but the most extravagant projects. We also had the help of The British Army who cleverly saw it as the perfect recruitment drive, though questions were later asked in the House of Commons concerning the British taxpayers helping Oasis make music videos!
We were also shooting at the location where Stanley Kubrick made the movie ‘Full Metal Jacket’ complete with bombed out buildings which was private land so we could do whatever we wanted, despite the police and London City Airport threatening to shut us down at any moment.
Watch the “D’You Know What I Mean?” rework — released in conjunction with the upcoming October 7 reissue of Be Here Now — below.