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Lydia Loveless Keeps It Simple in ‘Clumps’ Video

Because "Love turns into lust / And milk turns into clumps"

Lydia Loveless followed up today’s appearance on CBS This Morning with one more piece of tape: A characteristically straightforward music video for “Clumps,” another song from her new LP Real. The visual consists of a single shot of Loveless in a record store, singing and playing acoustic guitar as shoppers browse around her. It was directed by Gorman Bechard, who’s also responsible for Loveless’ new documentary and tour film, Who Is Lydia Loveless?

It’s hard to complain about a well-executed minimalist concept. Real is out now from Bloodshot. Watch “Clumps” below.