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Melanie Martinez’s ‘Cry Baby’ Fright Fest Continues With ‘Alphabet Boy’ Video

Dark-arts pop singer Melanie Martinez has a new self-directed video for “Alphabet Boy,” a song from last year’s album Cry Baby. As karaoke-style videos with pink backgrounds go, it’s downright terrifying: Martinez’s uncannily flushed “Cry Baby” character is back, as is the kitchen knife from her “Sippy Cup” video.

The former Voice contestant has announced her intention to create a video for every song from Cry Baby, and she appears to be well on her way (she’s also released a dual video for “Soap/Training Wheels”). Props to Martinez for bringing her weird vision so completely to life, even if it means crowning herself the official pop star of Keane-eye girls. Watch “Alphabet Boy” below.